Yet, it seems as if his best penwork goes to other artists namely, Rihanna and Drake. Rather than market himself, PND organically wowed the world with his lyricism. PARTYNEXTDOOR, on the other hand, stuck to the sound that made him famous, oscillating from bouncy, dancehall-inspired numbers to slower, designated-bedroom tunes. Abel has finally discovered the perfect blend between his brooding, dark and disturbing character and the catchy and marketable individual he has chosen to become. It has already broken records, received critical acclaim and above all solidified The Weeknd’s place among legendary artists. Some say he went mainstream, but his recently released “After Hours” album hushed even the most outspoken of critics. The Weeknd took the momentum and used it to experiment with his sound. Not only did the new subgenre take over, but Toronto established its organic sound, thus solidifying its place on the map and raising these artists to icon-level status. Artists like The Weeknd and PARTYNEXTDOOR appeared as the leading acts of this new age sound. The turn of the decade saw a new kind of R&B emerge: emotional– as the genre always has been– but this time dark, mysterious and, at times, twisted.
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